Marketing & Communications Strategy | Development | Interactive Design
- Under: Development
NPF came to CHIEF, asking us to modernize their website in conjunction with the National Park Service’s 100th year, but in a way that set them apart as a unique organization. Our main goal? Help site visitors understand the truly unique value NPF brings: the ability for citizens to directly support the parks we all love.
We were thrilled to be part of the project, and after months of hardwork and collaboration we launched the new www.nationalparks.org on Wednesday, October 5.
To say it was a dream opportunity for many of us here at CHIEF is an understatement. Our developer got married in Rock Creek Park. Our designer spent his summer vacation in Muir Woods and Yosemite. And I’ve spent summers in Rocky Mountain National Park since the wee age of eight.
In other words, it was a personal site for our entire team, and the heart we poured into it shows.
This was also an opportunity for CHIEF to implement a web project using an agile-based approach. We employed many of the principles outlined in our “An Agile State of Mind” blog post, and were given freedom to create, set our own timelines and collaborate every step of the way.
span>We also involved our stakeholders with multiple touch points each week, cultivating a strong relationship with them built on mutual trust.
The result? A gorgeously designed website, built to inspire users to support their national parks. It’s stronger for having had all of our eyes on every step of the process, and it’s been said by more than one of our family members that the national parks have been quite the obsession for our entire team all spring, summer and fall.
The effort was worth it, and we’re proud to have been a part of such a momentous occasion for our uniquely American national parks. To learn more, visit www.nationalparks.org.