Brand Development & Marketing Strategy
CHIEF gave Ameris Bank the right tools (and the right look) to effectively communicate with and maximize their usefulness to customers.
As a high-performing community bank dedicated to excellent customer service, Ameris Bank had a great story to tell—and needed a website capable of telling it. Ameris turned to CHIEF to create a new online home to showcase this history of innovation, pledge to customers and commitment to ease of experience.
CHIEF’s UX and Strategy Teams responded with a refined vision and a revamped sitemap that enabled Ameris to showcase its new services, as well as strategically chosen locations to house existing content—putting the organization’s personalized and customer-first approach to banking on display. CHIEF’s designers and developers collaborated seamlessly to create a beautiful new look for the site—clean and modern, but also friendly and approachable, with images strategically curated to resonate with each segment of the Ameris audience.
The new site does it all: inspiring images to attract and inspire users, and an elegant information architecture that puts the full scope of services right at their fingertips. Ameris was thrilled with our work and eager to share the new site with the world—and customers have never been happier.