Chan Zuckerberg Initiative
Brand & Website Development
The first project from Chan Zuckerberg Science required innovation, flexibility and commitment. So we dove in head first.
Chan Zuckerberg Biohub—a first-of-its-kind partnership between University of California, Berkeley, the University of California, San Francisco and Stanford University—was created under the Chan Zuckerberg Initiative to bring the brightest scientists together with the brightest engineers, to facilitate partnerships that propel scientific possibility and address the most pressing challenges facing human health today.
Our challenge? To create a website that effectively showcases this ambitious mission by highlighting the aspects of Biohub that set it apart—the unprecedented emphasis on collaboration, the commitment to risk-taking and open-ended discovery—all while imbuing the site’s design and content with a flexible, high-quality feel. And one more thing: it had to be ready in time for a national roll-out scheduled a few weeks from our start date.
With the launch of Biohub, Chan Zuckerberg Science is charting a course for the future—and aspirations for the Biohub website reflected this attitude as well. As such, our developers and strategists had to plan around content that didn’t exist yet (a challenge, to be sure, for any user experience strategy). We built a structure optimized for scalability, and recommended that site growth in the future be shaped around content as it becomes available, rather than prescribing a fixed architecture that might not suit Biohub’s needs down the road.
The Biohub space itself, a state-of-the-art nerve center of free-flowing scientific collaboration, served as a constant inspiration for our designers—as a result, the website is brimming with imagery of students and research labs designed to bring audiences into this revolutionary experience.
The Biohub website is impressively dynamic, razor sharp and uncompromisingly innovative—just like the scientists at Biohub leading the charge toward a bright and healthy future. As our partnership with the Chan Zuckerberg Initiative continues, we look forward to embracing further opportunities to help this site, and the organization it represents, grow. We can’t wait to see what’s next.