• Published:
  • Under: Agency Life

We are excited to announce the promotions of Amanda Nguyen to Principal and Director of Marketing Strategy, and Jeff Walter to Principal and Creative Director.

This move is a reflection of their industry-leading subject matter expertise, tireless work ethic and agency-wide leadership. With this promotion, they join Margaret Johnson, Scott Johnson, Chris Lester, Dave Rinaldo, Clay Marshall and me as Principals at CHIEF.

Amanda is a well-respected and experienced marketing and communications industry veteran, whose impact has stretched across several sectors throughout her career. She began her career at USDA, first as a press officer, later ushering in the Department’s first official social media accounts and other new media strategies, and serving as the Director of Web Communications. Amanda took over CHIEF’s Marketing Strategy practice in 2014, growing it significantly in terms of size, capability and revenue.

“Amanda is an incredible member of the CHIEF team and has brought a new dimension to the work we do. She’s smart, level-headed and is a clear-cut leader at CHIEF and in our industry. She’s been a major catalyst in our recent growth and has been a huge influence on shaping our culture and position in the marketplace,” CHIEF Co-Founder and President, Margaret Johnson said.

Jeff has honed his creative expertise for nearly two decades, delivering award-winning experiences across government, nonprofit and commercial sector clients. Prior to joining CHIEF nearly six years ago, he built his portfolio and expertise in the retail sector with Tween Brands, Inc, in addition to experience at small and large agencies alike. His relentless drive and desire to continuously improve has pushed to CHIEF to new heights, including the elevation of its brand practice and reputation as one of the top creative agencies in DC.

“Jeff is a visionary. Few work harder than he does and he is the definition of leading by example. To have someone like that not only directly contributing to our clients’ success and work, but also grooming our creative team to push for that same level of excellence, is truly inspiring,” Ms. Johnson said.


This news adds a new chapter to CHIEF’s 30-year story of doing brilliant work. Recent highlights include establishing our west coast office in Portland, bringing on talented new team members and clients, receiving numerous industry awards and bringing the bravery through transformative work across our diverse portfolio.