Marketing & Communications Strategy
- Under: Marketing & Communications Strategy
How to enhance your marketing skills from your office desk.
Working in an industry that is ever-evolving, marketing professionals around the world must train up on the latest technologies and platforms in order to stay relevant and competitive. But not all of us have the time, money or desire to dedicate to the classroom to learn these career-boosting skills. To keep you on the cutting edge, CHIEF has developed a five-course curriculum that will enhance your marketing prowess—all from the comfort of your own desk! Read on, and get learning:
Digital Marketing 101: Google AdWords certification
Since its inception in 2000, Google has dominated the search and display advertising space, reaching over 80% of all global internet users and making up 71% of the search market share (Main Street ROI). With this level of saturation, the platform has become ubiquitous in the digital space and a mastery of this tool is a requirement for any successful marketer. Thus, the AdWords Certification can be considered equivalent to a “fundamentals” college course—one that is needed in order to advance to the next level. The good news is that this certification is completely free, and Google even offers a free, and very thorough, online study guide to help you prepare.
Introduction to Design: Canva
If graphic design is not one of your strong suits, you’ll want to grab a front row seat for this lesson. Canva is a user-friendly, self-service platform that will help propel your design skills from novice to expert level after just 15 minutes of navigating the site. While experience in Photoshop and InDesign are certainly indispensable skills, tools like Canva will allow you to generate premium templates for those urgent, one-off requests. Using basic computing skills, you will be able to create anything from PowerPoint designs, social graphics, posters and more.
Topics in Social Media: Hootsuite Academy
In this next course, you will learn that social media ad spending is expected to increase by 26% in 2017—meaning over $35 billion will be invested in social media globally this year (Hootsuite). You will also learn that Facebook reaches over 58% of the total U.S. adult population (U.S. News). Excited to delve deeper into the world of social media? Take free online courses through the social media mega platform, Hootsuite, and learn all that you need to know on social media. You can even put your skills to the test by taking any of the five certification exams (prices range from $100-$2,200).
Research Methods: Google Alerts
As in any field of study, one cannot claim authority on a topic without doing the proper research. In our next course, you will learn the key to becoming an investigative marketing professional. Fortunately, unlike your undergraduate Psychology course where you spent hours foraging through academic texts, this tool brings all of the information to you! This magical information-collecting tool is none other than Google Alerts. We’ve all heard mention of the tool before, but it is important not to underestimate how crucial its insights are for your marketing strategy. With a few clicks of your mouse, you can receive daily updates on industry news, competitor brands and developments in different media platforms. Essentially, this tool will allow you to make insightful decisions as it pertains to managing and promoting your brand.
Marketing Literature: Big Data
The last lesson is based on a prominent marketing prose written by Viktor Mayer-Schonberger and Kenneth Cukier called Big Data. This book explores how the collection of data can revolutionize all aspects of our lives, including how we’re marketed to, how law enforcement police our neighborhoods and how the government responds to natural disasters. The Boston Globe remarks that Big Data opens our eyes to "patterns and relationships that up to now have been invisible to us." One of the book’s most famed findings was the correlation between Walmart’s spike in Pop-Tart sales and hurricane warnings. Just as Walmart learned to put Pop-Tarts near the disaster-relief supplies, analyzing your “big data” can help you make informed decisions about your brand.
For many of our marketing challenges, the solutions are right at our fingertips. We hope this five-course curriculum has pointed you to resources that will transform the way you approach your future marketing campaigns. Tweet us which tool you found to be the most helpful or if you have any additional resources for all of the savvy marketing professionals out there.