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  • Under: User Experience

Why Test?

User experience and testing go hand in hand. While UX professionals are knowledgeable in best practices and design approaches, they can’t always anticipate how users will interact with a product or website in context. That’s where testing comes into play.

You may find it hard to grapple with the thought of adding an extra 40-50 hours to a project for testing, but we can assure you it’s worth it. Because while Google Analytics and other data tools offer glimpses into how users interact with a website, usability testing answers the ‘why’.

Armed with a better understanding of why users are making certain decisions, you are able to offer more informed decisions and ultimately create a better product. Already sold? Let us dive into a few more of usability testing’s key benefits:

Saves you money

Building great websites is not cheap. Development hours are precious and if there is any way to prevent rework, you should focus time there. By putting together low fidelity prototypes, either with paper or mock-ups, you can put ideas in front of people and get quick feedback. Catching issues before features get build is key to keeping your budget on track.  

Saves you time

Similar to the point about saving money, testing also saves time. A team can spend hours brainstorming and perfecting an approach, but the real value comes from getting feedback outside of the immediate circle. If you can discover flaws in your approach sooner rather than later, you will have more time to come up with the best solution.

Gain and retain users

When you create products that give users a positive experience, you will retain them as visitors. By validating ideas and working out easy kinks early on, you will deliver a more informed and engaging product. Little nuances can make all the difference and focusing on what really makes sense to build puts you ahead of the game.

Money, time and affinity—usability testings accomplishes the ultimate win trifecta. Just remember to keep an eye out for quick ways to elicit feedback from non-project team members and your clients and your team will thank you.