As a business owner, you put in an incredible amount of work into growing and evolving your business and brand. But you can't make an impact if people are unable to find it online! SEO is how you can raise your website's visibility and cut through the crowded internet clutter. CHIEF's own Sally Moriarity will cover the topics you need to know to rock your SEO including keyword research, on-page SEO elements, link building, content creation and governance. After this talk, you will be armed with key action items that will guide you through optimizing your website for success.