- Under: Interactive Design
Lighting Africa is World Bank Group’s answer to the challenge of increasing energy access for the over 600 million Africans living without grid electricity. By working with private companies and mobilizing private sector investment, Lighting Africa supports the off-grid electric market’s development in Sub-Saharan Africa—a BRAVE mission of immense magnitude, and one that CHIEF is proud to support.
Which is precisely why we’re excited to announce that our work with Lighting Africa took home “Best in Show” at the W3 Awards in the General Website-Nonprofit category. Open to agencies large and small, the awards honor creativity on the web and recognize the changemakers behind the year’s most eye-catching and innovative websites, videos and marketing programs.
A visual feast for the eyes, we knew our redesign and development of lightingafrica.org was truly something special. From initial conversations with stakeholders, to honing in on a design direction that captured the concept of light, the CHIEF team understood that our work wasn’t just a cacophony of tech, design and UX expertise—but a mission-focused creative expedition.
Our team never lost sight of this important endeavor, and the lives Lighting Africa touches through their work. We used this as a guiding principle in our visual and user experience design, as well as our mobile-first approach to development.
After learning about the W3 award, the project team had this to say about the engagement:
We’re excited to see our work with Lighting Africa light up the W3 Awards, and to be able to bring more attention to their quest to increase energy access on the continent. In fact, since the launch of the redesigned website, lightingafrica.org has seen a significant uptick in engagement on their site. Online audiences are spending more time on the site and exploring content more deeply—allowing Lighting Africa to make meaningful connections and rally the support they need to make an accelerated impact.
Our partnership has proven so effective, that the World Bank has brought the CHIEF team on to implement site enhancements and perform ongoing web maintenance to ensure Lighting Africa’s website continues to make a splash with audiences here and abroad.
To learn more about our work with Lighting Africa read a piece from the project’s lead designer, Steve Fultz.