Rachael is a uniquely-experienced UX-er who places a strong focus on simple and clean online experiences. Adept at translating communication needs into user-focused digital strategies, Rachael ensures the user interface is an effective communication medium between site visitors and varying systems. With an impressive background supporting a range of government, commercial and nonprofit clients, Rachael is deliberately daring in her approach. She has been known to think outside the box—questioning client assumptions to get to the heart of what matters most to users. In her role at CHIEF, Rachael plans and executes user research and analysis to assist in defining—and often reimagining—clients' needs, objectives and target audiences. Day-to-day you’ll find her doing what she does best—conducting focus groups and user interviews, developing surveys and whiteboarding wireframes. Rachael’s unmatched understanding of user needs deserves a round of applause. Let’s hear it!
Rachel earned a PhD in Technical Communication from George Mason University and a BA in English Language from Middle Tennessee State University.
The great state of Tennessee.
I lived in Tokyo for 4 years, talk about an experience!
The Runaway Bunny by Margaret Wise Brown.
Toki Underground, check it out!