Jabali Williams

There’s nothing I dislike more than an exceptional aesthetic that lacks value to its audience. As a ‘UXer’ I am entrusted with the power to ensure great design and usability remain in constant concert. 

Equal parts artistry and usability, user experience toes the line of strategy, design and technology. As CHIEF’s first ever Director of User Experience, Jabali is charged with making sure our work, and our teams, balance these two often-conflicting objectives. Tapping into his background in web design, marketing and business development, Jabali approaches client engagements from all angles—a broad perspective that allows him to uncover previously-missed insights. Day to day, Jabali performs research and documents findings, creates strategy documents, use-case scenarios, content and wireframes, all while working cross-functionally and leading our all-star internal UX Team. We’re jumping for joy to have Jabali aboard.

Jabali holds a BA in African American Studies/Architecture from Syracuse University and earned his Certificate of Web Design and Development from Boston University.


Native Washingtonian (well Marylander, but let’s not split hairs.)

Noteworthy Story or Next Adventure

I'd like to spend a month in the south of France, jumping from boat to boat. That's my type of relaxation.‬‬‬

Favorite App/Book/Pub

A List Apart and Awwwards.

DC Go-to's

Live comedy never disappoints.