Renewing the potential of as a hub for educating patients helped the organization motivate providers and connect with researchers.

Rallying audience support and driving awareness.

The fight against brain cancer calls for ceaseless resilience in the face of despair. It requires a willingness to invest in bringing the right people to the table, and the courage to reimagine the entire research and treatment landscape. This is what the folks at Accelerate Brain Cancer Cure (ABC2) believe, and they’re living it everyday. CHIEF’s team knew that ABC2 needed a website that reflected the relentless spirit of its mission in order to inspire greater awareness and support.


Content Strategy
User Experience
Interactive Design
ABC2 Responsive Website

To construct a vision for the new website, CHIEF led intake interviews and additional research including an audit of the site’s content, an assessment of SEO performance and a review of user analytics. These key insights inspired the sitemap and wireframes CHIEF created to encourage user engagement, as well as a content strategy and design that supported ABC2’s mission: to challenge conventional wisdom, transcend the current system and turn the search for the cure into the cure itself.

ABC2 Sitemap

To give ABC2 a clear look at CHIEF’s design, we built a sitemap that showcased page layouts—a tool that helped get the larger team on the same page throughout the project.

ABC2 Icons

From hand-drawn illustrations to an updated logo and tagline, we made sure the site design was fully customized, bespoke and unique.

The Results

In ABC2’s own words: “Thank you and the whole CHIEF team for helping us create a website that we’re proud of and [that] our supporters use as a valuable resource!” —Nike Beddow, Director of Communications and Partnerships, ABC2

…and a resource that’s serving more users than ever: our work resulted in a 22% increase in pageviews and a 67% increase in pages per session. And the time-on-site average? It doubled (from 0:59 to 2:22).

We Also Provided

  • Training sessions to make sure ABC2 was able to comfortably and independently manage the CMS