Brand & Website Development
Powerful new websites for three NIH Institutes and Centers make a massive impact on their global audiences.
As one of the world’s foremost biomedical research agencies, the National Institutes of Health (NIH) constitutes a massive brand, with stakeholders ranging from researchers to healthcare practitioners, from policymakers to the general public. Since 2010, CHIEF has collaborated with several NIH Institutes and Centers to optimize their digital products and bring their powerful impact on world health to the digital realm.
The National Institute on Alcohol Abuse and Alcoholism (NIAAA) is a leading sponsor of research on alcohol and health, focused on sharing scientific advances with the public. With an improved website, CHIEF realized, they could enhance the scope of that sharing immensely. Our research identified a suite of opportunities to strengthen visual identity consistency, mitigate content gaps and strengthen or provide workarounds to limited functionality. For greater functionality without costly custom development, we advocated for NIAAA to move forward with Drupal’s open source content management system (CMS).
With a compelling brand, coherent content and powerful technology, NIAAA is equipped to deliver health information to a broader audience.
Building off the success of the NIAAA website, the NIH asked CHIEF to help with an effort spearheaded by three institutes: NIAAA, the National Institute on Drug Abuse (NIDA) and the National Cancer Institute (NCI). The Institutes sought to launch a website for a new initiative, the Collaborative Research on Addiction at NIH (CRAN), within an aggressive six-month window. To meet the ambitious timeline, we produced rapid, hand-sketched wireframes that allowed our team to quickly and effectively communicate functionality and layout to our partners at CRAN . These designs went straight into Drupal prototyping and theming, which considerably expedited the development process. The CRAN site was built off of NIAAA’s existing Drupal base, helping them efficiently maintain and update both websites within a unified, manageable system.
To the client’s immense satisfaction, CHIEF delivered a cost-effective website in a limited timeframe that exceeded the needs of CRAN stakeholders—and there’s more where that came from over on the CHIEF blog.
As a service to the research community, National Cancer Institute’s (NCI) Office of Cancer Genomics (OCG) wanted to combine four web portals into a single, powerful one-stop-shop that scientific investigators could more easily access to improve clinical outcomes for cancer patients. Although the new site addresses a technical audience, CHIEF implemented a cohesive set of design elements and visual styles to ensure an inviting and contemporary look. We implemented the redesigned website using a Drupal CMS that gave OCG staff more flexibility and control to effectively manage content.
CHIEF designed four unique page layouts for the web portal.
The new site combines intuitive elegance and dynamic research capabilities to provide users easy access to a vast network of information, making it a powerful tool in the fight against cancer.