Brand & Website Development
A streamlined site architecture and added search functionality, on top of new content administration system, revolutionized the way the U.S. Chamber Litigation Center’s internal and external audiences find, engage with, and update content.
The U.S. Chamber Litigation Center (USCLC) is the leading authority and influencer in commercial business and free enterprise law, yet their audiences could not find the resources they needed within a cluttered, unfocused website. While not lacking for quality content, the Center’s legacy Drupal 6 site functioned more as a central repository for legal documents instead of positioning USCLC as the leading voice in the commercial law space.
With organizational objectives of mind, CHIEF audited the USCLC website—discovering that most of site’s content was case records with details like status updates, associated documents and stages for each legal case. The Center wanted to keep all this information discoverable on the site, but switch the focus from finding cases to learning about USCLC’s work.
With a clear path forward, CHIEF got to work updating the legacy Drupal 6 USCLC site to Drupal 7—reducing navigation items and creating advanced search features to find a case by keyword, court, issue, date and other key parameters. Our designers developed a set of graphic icons that were unique yet refined to add visual interest and differentiation between case actions, courts and activity—thereby reducing reader fatigue on lists of cases in search results. We also selected compelling yet conservative imagery to complement the sophisticated look of the design—focusing on the court system which we use in key areas of the site to grab the attention of the viewer.
The redesigned website accurately portrays the U.S. Chamber of Commerce Litigation Center as the sophisticated and forward-leading body it is. Gone are the cobwebs of legal cases past, with a new emphasis recent work while still directing users to an easily accessible and searchable library of resources. CHIEF’s reimagining of USCLC has not only streamlined the experience immensely for site visitors—but content administrators have raved about the ease of use on the backend.